You obviously are already familiar with blogs on the internet, but have you ever considered including a blog as part of your business’ website? One of the newer trends in business is having a blog for your online store. But will having a blog really help your business?

The Pros

1. Your current customers may love to read everything thing you have to say. It is a great way to virtually stay in touch with your customer base and announce a new idea or special. It will also keep your current customers coming back now and then to see what is new. This will improve the loyalty of your customer base.

2. New customers may check to blog to see what kind of company you really are. They will be interested in what you have to say as well as what your customers have to say, so having blog comments enabled might be a good idea. Just be sure to keep an eye on those public blog comments, especially if you find yourself in a dispute with a customer.

3. It is yet another place to help advertise your site. This may sound
counter-intuitive since it is actually a part of your site, but there are two ways it can help you advertise:

a) It will spread the word to your current customers about specials or new products without an e-blast or other form of mass mailing.

b) Blog content is easy to find in searches. A potential customer might
stumble across your site simply because they found something interesting in the blog.

The Cons

1. It takes time to maintain a blog. While you won’t have to post daily, you will have to come up with a weekly or bi-weekly schedule at the least to keep you readers interested. This may take up more of your time than you’d intended.

2. As I mentioned above, a customer dispute may lead to a disgruntled customer leaving negative comments on your page. You may not be able to stop someone from leaving bad feedback on the rest of the internet, but you should be careful to maintain positivity on your own site.

If you’d rather not have a blog as part of your site, but think the idea sounds like fun, you can always start a personal blog and reference you business frequently. You can never have your name and a link to your page in too many places. Most web searches include blog content, so, just like having a blog on your actual website, a potential customer may stumble across your personal blog and decide to check out the products mentioned.

So there are good points and bad points, but if you have the time, why not consider a blog on your site?

by Diego Norte

About the writer:

For more information about running a successful Internet business, visit Diego Norte’s blog, LINK

It is rather interesting that most people do not take free online marketing tools seriously. With the free marketing tools that I am going to list and explain here, you can create a whole online marketing strategy that will generate the amount of traffic needed for your website to start generating sales. If you have ever wanted to discover how you can use the BEST online marketing tactic to promote your Web Site for free, now it’s your chance to learn the amazing tactic that I’m using on a regular basis to generate tons of instant visitors to my Web Site(s).

Free online marketing strategy you can create full aggressive campaigns to generate traffic and sales without having to spend any money. These are just a few free Internet marketing methods that can increase your web traffic by leaps and bounds if you spend the time to implement and manage them. Are there any free systems that work? Yes, I’m please to say that there are and I’d like to introduce you to free marketing methods that really work and that you can implement on your own.

This is not to tell you that you are better off only focusing on plain free Internet marketing techniques. As you read this discussion of some of the free and near-free marketing techniques available today, you may want to consider trying them for yourself. Anybody planning an online marketing campaign should look very carefully at the so-called free marketing tools and options, the effectiveness of some of the techniques will surprise them.

Instead of all the headaches and extra work that has to go into mini sites, many smart online entrepreneurs use free marketing articles. Much of the free online marketing is just a big waste of time, and often generates a ton of mail soliciting YOUR business. One of the best ways to get free web site marketing is to get your web site’s link, with title and description, placed on other websites.

Another way people use these free methods are to embed their affiliate links and product links into them so that readers will click on them and thus get more website traffic to their websites and make money when these get converted into sales. Another benefit of online marketing articles is that it helps to generate more links and traffic to your website. The power of article marketing is obvious, and if you are a website owner, you should certainly be using it to drive free targeted traffic to your website.

One of the best and most powerful ways to drive targeted traffic to your website and to make sales is through Article Marketing. The next way to drive free targeted traffic to your website is to include a link to your site and small ‘hook’ in your signature. Each article you have published is excellent advertising for your website as at the end of your article you will have printed an ‘about the author’ section (also called bylines), this advertises you and your website and builds free traffic to your site and credibility for you if your articles are of good quality.

Remember: People (customers and employees) + Package (your Face to the Customer) + Brand (who you are) = Marketing Success. Online marketing articles are one of the best ways to market your business on the internet.

by Tsuyoshi Suzuki

About the writer:

Tsuyoshi E. Suzuki is an Expert Internet Marketer. Making money easy. Use this web traffic generator, you can get very targeted visitors to any kind of websites for free. Make money using the internet. LINK

So you want to enhance your career. You are on a look out for what you can do to greatly impact your career path. Are there simple strategies that you can implement that can immediately have a positive influence on your career? If there are, what are they? The answer is – yes, there are simple strategies that you can do in order for you to enhance your career. This is a self-reflective strategy. I refer to it as simple because you alone can do this. For as long as you are truthful with yourself then this is as simple as it gets.

However, there is a word of caution. Nothing can enhance your career if you feel that there is not much you can improve on already. And while these strategies are simple, they can only be achieved IF you are willing to make that change.

1. Attitude

When it comes to attitude I have always championed that you can define your attitude as one of pride, passion and belief. In everything that you do, do it with pride, passion and belief. And remember to back these up with skills and knowledge, direction and action. Let’s take these further. To enhance your career, hardworking, humility and honesty is essential. Hardworking is fairly straightforward. It just means nothing comes easy. There are no rewards in the working world that comes without hard work. In fact, there is nothing in life that comes without hard work.

Humility comes with maturity. When you know you do not know enough then you begin to be a student again. You will want to enhance your skills and knowledge, which will in turn enhance your career.

Do you conduct your work honestly? How do you deal with your colleagues? Is it with integrity? Do you admit to your mistakes and not blame anyone for it? Honesty is not just about dealing with others. It is also being honest with yourself. Can you face your own ghost? Are you afraid to face your weaknesses without being defensive? Are you afraid to confront your lack of strengths? Being honest with yourself leads to an awareness. Step one to enhance your career is to define your attitude.

2. Awareness

An awareness of your strengths and weaknesses is a necessary step if you want to enhance your career. This awareness is one that is self-reflective. One that makes you feel a sense of inadequacy. This sense of inadequacy creates an intrinsic need for improvement.

The energy generated from this awareness is a positive energy that propels you with the confidence to improve.

If you want to enhance your career, ask yourself - do you have this awareness? One that is clear about where you are, why are you there, where you can be and how do you get there? An awareness of the need to improve and an awareness of what you truly want is a simple strategy that can enhance your career. But how many of us can truly claim that we have this awareness? And how many can claim, with this awareness there is an action that works on it?

Many sit around all day lamenting why are they not progressing? They feel unappreciated. Hard work is not being rewarded. Let me point out something. According to the Webster’s Universal College Dictionary — appreciate is to be fully conscious of; be aware of. If you want to be appreciated, start appreciating your strengths and weaknesses. Then only can you begin to talk about how to enhance your career.

3. Action

So, you have a positive attitude and a positive awareness of yourself. But do you act upon them? If you do act upon them, do you do it at a pace that is right for you? Knowing the pace that is right for you is all about self-awareness.

There are two parts to this action, one is patience and the other persistence. Patience is about proceeding calmly or moving slowly with zero anticipation. No plans to enhance your career can be successful without solid action from your end. And solid action from your end means hard work.

Which is the other part of action, one that is persistent. One that is doing incessantly or progresses with dogged determination.

As you can see these are truly 3 simple strategic tips you can implement immediately that can positively enhance your career. Each is inter-related to another and feeds upon each other. If you can get it smoothly into motion there is no telling how far you can go.

by Long Yun Siang

About the writer:

Long Yun Siang or Long, as he is popularly known runs, LINK with his wife Dorena as their way of paying it forward. Their website – based on their real life experiences - provides tips, tools and advise for newbies pursuing career success.

Last year alone, millions of people made a profit on e-bay. Some were just selling odds and ends, while some ran huge businesses exclusively on e-bay. The amount of commerce done on the internet is only expected to increase, making prospects for e-bay users bright. You very well may be one of the people who’s discovered the great benefits of making money from e-bay auctions. I myself have been an e-bay user for a little over a year and have had great success with my auctions.

When my friend began her business on e-bay selling high end purses, it started out quite rocky. Her auctions weren’t getting the hits she wanted and usually sold off of one bid, instead of creating the bidding frenzy that beautiful bags like she had should have!

So, she called me up knowing I had been successfully using e-bay for almost a year at the time. She gave me her login information (we’re best friends– she trusts me) and asked me to check her sales and current auctions and see if I noticed where the problem was. When I saw her current auctions, alot became obvious.

So, I compiled a list of things that I had used which had made me successful which I suggested she implement into her own auctions. I even revised the auctions she had active at the time. One of those auctions- a gorgeous brown Coach purse- sold for $546.00. She had listed it for $125.00. It was her biggest sale yet and she was thrilled.

The funny thing is, the methods I use are not some internet guru secrets. They are just things I picked up during my time using e-bay, but seem to be overlooked alot of the time. Here are what I have found to be the top 7 overlooked tips for successful e-bay auctions:

1. The Importance of a Good Title- When you’re creating a title for your auction, you’ve gotta think like a buyer. When I checked my friend’s listings, she had a beautiful, brand new brown patchwork Coach purse titled as ‘coach purse’. This is way too general! A buyer knows what they want; in your title, include color, any brand name, main keywords that people will search, and condition is possible. I changed her title to “Brown & Beige Patchwork Coach Purse-Brand New”. By the next day, it had over 100 new hits. Previously her auctions were hardly even reaching 100 hits throughout the whole 5 days.

Another mistake people often make is writing things like “The best wristwatch ever!!!!” Even if you do believe you’re selling the best wristwatch ever, is this really what a buyer is searching for? Of course not. Use a more descriptive, detailed title like ‘Gold Armani Wrist Watch w/ Leather Band-New”.

One more thing when it comes to titles: make sure keywords are included. For example, whatever the item you’re selling actually IS, include that in the title. On e-bay, I mostly sell high end women’s heels. I always make sure to include in my title ‘Women’s Shoes” because this is a common keyword. An example of a title I would use is:

“Brown Marc Jacobs Women’s Silver Stud Pumps Shoes”– I know that ‘pumps shoes’ sounds awkward, but many women will search for “marc jacobs women’s shoes”, and I want to be sure my item shows up in the results. Use these tips when creating your title and you’ll be sure to see increased traffic to your auction.

2. Give honest descriptions — Sure, that stain, tear, or other defect may be sooo small that it’s almost impossible to notice. Still, mention it in your auction. If you send an item out and a buyer realizes that the item has a defect that you didn’t mention in the auction description, they will be disappointed and very possibly leave you negative feedback. Anyone familiar with e-bay knows that feedback is everything. It is what makes people feel comfortable buying from you and proves that you are a trustworthy, reliable buyer.

It’s best to provide a photo of any defects so potential buyers can see what they’re getting. And believe me, if you say that there’s a defect but don’t show a picture, people will e-mail you asking for some. I have sometimes had a defect so tiny on a shoe that I couldn’t even get it to show up in a picture. If that’s the case, say it! Provide a picture of the area where the defect is and also explain in your listing that it’s so miniscule that you can’t get it to show up in the picture. Buyers will trust you much more and be way more willing to buy from you in the future. You also won’t have to deal with an unsatisfied customer who can damage your feedback rating and make future potential buyers hesitant or even completely dissuade them from buying from you.

3. Offer International Shipping — So often I see sellers who are providing great products but don’t offer international shipping. Let me tell you — about 30% of my sales are to international buyers, and very often international buyers will pay more for products. I never understood why people are restraining their own sales potential by not offering international shipping.

Remember, the buyer is the one who pays the shipping, not you! Even though international shipping is expensive, you are not paying it! And don’t be discouraged thinking sending things internationally is difficult- it’s super simple and not much different then sending things within the country. If you use USPS (the method I find most efficient for prices and service), you may have to fill out a short customs sheet that takes no more than a minute. Don’t be lazy. Offer international shipping and see your sales soar.

4. Send a Thank You card with your purchase — You can get packs of black decorative cards from any general store, WalMart, or even discount chains like TJ Maxx. Buy a couple packs and with people’s packages, send a nice thank you card.

You don’t have to write a dialog, just a simple “Name of Buyer, Thanks so much for your bid! Enjoy your purchase, and I hope to do business with you in the future! Your Name or Business Name” If you want to really go all out and rake in some super feedback, include a small free gift. When I sell a pair of shoes I usually include a free headband or pair of earrings. If you’d like to try this out, try to find something that compliments whatever it is that you’re selling. You could also include a little bag of candy or some tea light candles (go to the dollar store for great knick knacks and free gift ideas). Use your imagination to make your customers satisfied and loyal!

5. Offer combined shipping Buyers love combined shipping. If you offer a good combined shipping deal, and have more than one item they’re interested in, they’re ten times more likely to buy both items. Some people choose to determine combined shipping depending upon the two items the buyer is interested in, while others have set shipping rules. A good example is to charge $_.__ for the first item and offer to send the second item free, or for $1.00-$2.00 more. Usually the additional weight of the package isn’t much so it’s possible to offer combined shipping without losing any profit at all. Determine your own rates depending on the weight of the items you sell and the shipping service you use.

6. Keep communication with Buyers open and offer more pictures upon request. Of course in your listing you must include good pictures to attract buyers. Most people include 2-4 pictures per listing, depending on the size of the items and any special details you’ve got to show. I always include at least 3 pictures, and more if I feel the item needs more pictures of some detail it has that is unique.

Even though you have already provided your buyers with good pictures, it’s helpful to write in your listing “Contact me with any questions or for more pictures. (with your contact info)” This is another method that makes buyers instantly trust you more and feel more comfortable placing bids. They feel that the communication lines are open and that they can get more info on the item if needed. And don’t be discouraged thinking that you’ll spend the whole day responding to e-mails requesting more photos; If you’ve already included good pictures, most people won’t bother asking for more. Of over 50 listings where I’ve written this, only one person ever asked me for additional pictures. Check your e-mail though at least once a day to see if you’ve got any questions, people love quick responses and will reward you with good feedback for your effective communication.

7. Always use Delivery Confirmation - This is a biggie Make sure that when you post your shipping costs, delivery confirmation costs are included so buyers aren’t questioning the extra expense when they receive their invoice. Delivery confirmation is a cheap effective way to ensure both your own and the buyer’s investment.

First of all, you do not want to get scammed. What? Scammed? Yes, it happens. I know that most of the scamming referred to on e-bay is about sellers who scam their buyers, but don’t be naive; we sellers are also at risk. Although the majority of the e-bay community is good people who are just trying to conduct legitimate transactions, there are those rotten apples which make it hard for all of us.

The usefulness of delivery confirmation was brought to my attention my an acquaintance of mine who does some selling on e-bay. He sold some very high quality digital remote for around $250.00. He shipped the item using delivery confirmation, and after about a week told me he received an e-mail from the buyer saying she’d never received the product. She filed a whole complaint with e-bay and made a big fuss about it. GOOD THING he had the delivery confirmation number and was able to prove that the product had been shipped to her address. Don’t let one of these scammers get a chance to cheat you out of your money.

Making delivery confirmation a requirement is also something that will make serious bidders trust you more and see that you’re a legitimate business person who wants to secure shipment. Think about it; if someone requests NOT to use delivery confirmation, you can guess where their intentions are. The extra .75 is not breaking anyone’s piggy bank, so don’t feel bad about it.

There you have it! Use these highly useful yet highly overlooked tips to generate more traffic to your auctions and enjoy higher sale prices. To e-bay success!

Check out, LINK for more e-bay and work at home tips and programs.

by Jamie Sloan

About the writer:

Hello all! My name is Jamie Sloan, and I am a full time student at Berkeley College. I am studying International Business. Upon graduating Berkeley, I’d prefer to get a job at the United Nations while continuing my education. My ultimate academic goal is go achieve a Ph. D in Anthropology.

I speak four languages fluently and am studying Arabic as my fifth. I make an income exclusively online through internet marketing, but make extra cash using e-bay. LINK.

Sometimes it can feel as though you’re alone in the online business world, just trying to guess at what will make your customers happy. It would be so much easier if customers would simply tell you what they want and what they don’t want from your business — wouldn’t it? This is why you’re seeing more Feedback options on websites than ever before. But the trick is to encourage your customers to actually utilize this option for them and for your benefit. Here are five ways to encourage customers to give you the feedback you need.

Make it Quick

When your customers are asked to provide feedback, you shouldn’t necessarily give them a list of hundreds of questions. While this might seem helpful to you, if a customer has to spend more than five minutes on a feedback form, chances are high that they will either lie or they simply won’t fill it out at all. Try to limit your questions to about five to ten questions with short or multiple choice answers. You can always rotate your questions out when you have enough answers and then find out the answers to new questions that come up.

Make it Easy

Feedback forms which are easy to find and easy to use are the ones that will get used more often. Place your feedback form somewhere along the checkout process when people might be waiting for things to happen - the form will pass the time. Or you might want to create a link in the receipt email that you send to them at the end of a transaction. You might also send out a short email after the transaction is over to see what their feedback might be.

Make It Worthwhile

Of course, some people will want to have something in return for their opinions. If this seems to be the case, you may want to offer a discount on their next order or perhaps create a sort of contest in which one of the names is drawn each day for a prize. If you find that your customers aren’t answering your questions, it may just be a matter of giving them something in return for their time - and it doesn’t have to be something substantial either.

Make it Fun

Feedback forms that are fun to use are the ones that will get used more often. Simple multiple choice surveys are bright and colourful and you can see the results of others surveys as well, if they are set up in a certain way. Perhaps when they click on a certain answer, they will see a picture or they might get a response for their opinion. Try to create a feedback form that is interactive to help engage them and make the time they spend pass quickly.

Make it Confidential

Very often, customers are nervous to give feedback for fear they will be identified with a negative response. Make sure that you are not asking for any identifying information, if you can, to show that you simply want feedback and aren’t going to penalize anyone for something that went wrong during a transaction. Of course, this is harder to do when you have a feedback form during the checkout process, so you might want to leave the feedback as a separate transaction.

The value of feedback is difficult to measure. Feedback can help you find a new direction for your business or to choose a new product to sell. On the other hand, you might find out about problems that need to be addressed immediately. In any case, make sure that you are reading the answers and responding to them.

by Diego Norte

About the writer:

For more information about running a successful internet business, check out Diego Norte’s blog, LINK